Cellular Technology

"The object of this paper is to analyze the mobile phone market in the United States and point out differences with Europe and Asia. At first, interest on this subject came from simple curiosity, as foreigners in the US, in the telecommunication sector...

In our study we will analyze sales trends, new technologies and the most interesting devices of cell phones developed in the telecommunication sector. Moreover we will focus our attention on advertising campaigns used to make cell phones more accessible to US customers and their possible usage as media for new advertising techniques."

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